Yeah, I know. That's the same reason comic companies do crossovers all the time too. And why I dislike them there too, though much more so because of the excess of them. They are an underhanded sales tactic.

Though I guess my knee-jerk hate of them is mostly because DC has been in crossover hell for three years. I used to like them okay, but the extent to which everything has been a frelling event crossover for ages, prevents me from getting back into the main continuity despite being in the mood for comics again. It's just impenetrable and I want them to stop and not see another crossover for at least as long as the relentless crossover phase has been lasting.

I know it's not all that rational but I guess in my mind it's all a slippery slope and soon I'll be forced to watch hundreds of episodes of NCIS, L&O and other series I don't care about at all, maybe even comedies and soap operas, just to find out the whodunnit of the CSI ep...