ratcreature | some tv ads are just creepy

Okay, I don't think this tv ad for Citroen was supposed to be creepy, still: It started with a completely naked pregnant woman stretched out on her back, I think it was on some sort of bed, but, well, the focus was mostly on the breast and belly area, all filmed from the side to put emphasis on the belly's shape, and while you couldn't see a lot of her genitals (because from the side it was mostly the leg you saw) they looked quite shaved and hairless as was the rest of her body. Anyway, they pan to this little boy, maybe 10 or so, who scoops some goo up from the floor, then bounces towards her, and with this colorful goo paints lines on the naked woman's belly, which look like an abstract swirl pattern at first, and those swirls together with the belly shape then transform via special effects into a new Citroen family van, which is the point at which the viewer finds out what the ad is for (there was also some stupid slogan I forgot) but the events, together with the room ambient, the music and lightning came across as really creepy to me. Like a horror film with awfuls spawn coming out of a pregnancy instead of a child.

Sometimes I really wonder about the reasoning behind these spots. Or maybe it's just because I'm not the target audience that I got a goosebump reaction. I think they wanted the message/association that your family will be as savely in this van as the unborn in the womb.