RatCreature (![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
ratcreature) wrote2016-08-10 05:37 pm
ratcreature) wrote2016-08-10 05:37 pm
what a gross development
I've just seen US-style processed "cheese" in a spray can sold for the first time in a supermarket here. Granted it was part of some special display dedicated to American foods and not their normal range of products but still.
The most bizarre thing was that it apparently was produced by a Wisconsin company that calls itself "Old Fashioned Foods Inc." which is just-- though maybe it's meant to be ironic.
ETA: Also now that I'm thinking about spray can cheese (and calling that an "old fashioned" food), I don't think I've ever read a fic where Steve Rogers when adjusting to the future/present isn't going the Farmer's Market route, but instead (or additionally) is totally thrilled with all the modern convenience food developments, because "scientific"/"hygienic"/"modern" food is awesome to him. I mean, I think he is of the generation that initially brought us the stuff like TV dinners and spray can cheese and food technology in general in the post war period, that only then in the backlash got its current bad reputation, because now "natural" is fetishized as the best and healthiest food.
The most bizarre thing was that it apparently was produced by a Wisconsin company that calls itself "Old Fashioned Foods Inc." which is just-- though maybe it's meant to be ironic.
ETA: Also now that I'm thinking about spray can cheese (and calling that an "old fashioned" food), I don't think I've ever read a fic where Steve Rogers when adjusting to the future/present isn't going the Farmer's Market route, but instead (or additionally) is totally thrilled with all the modern convenience food developments, because "scientific"/"hygienic"/"modern" food is awesome to him. I mean, I think he is of the generation that initially brought us the stuff like TV dinners and spray can cheese and food technology in general in the post war period, that only then in the backlash got its current bad reputation, because now "natural" is fetishized as the best and healthiest food.
no subject
Good Steve headcanon - especially as all the technology was meant to solve world hunger (and some of it really did help, such as rice rich in Vitamin A) but I think he'd be disappointed that there's still hungry people.
no subject
Apparently it is commonly eaten on crackers and such? I can sort of see how that might be practical. I mean, unlike with a dip you don't have to make (or open) a whole bowl/glass but can just spray a bit of your cheese-like substance on your cracker. That is a similar advantage that whipped cream from a can has, even hough it does not taste nearly as good as regularly whipped cream.
I think for the convenience food the factor was more the decline in servants, and also that technology made things that used to be luxury stuff affordable for the masses. Like this whole gelatin craze that it is now mocked so much when people post old cookbooks partly happened because making gelatin and putting things in aspic took an enormous amount of labor when you have to make it yourself from bones, so it was rich people food in the 19th century, and then you could just buy it, so of course it had status for some time before it lost that shine.