Aug. 10th, 2016

ratcreature: Eeew! (eeew)
I've just seen US-style processed "cheese" in a spray can sold for the first time in a supermarket here. Granted it was part of some special display dedicated to American foods and not their normal range of products but still.

The most bizarre thing was that it apparently was produced by a Wisconsin company that calls itself "Old Fashioned Foods Inc." which is just-- though maybe it's meant to be ironic.

ETA: Also now that I'm thinking about spray can cheese (and calling that an "old fashioned" food), I don't think I've ever read a fic where Steve Rogers when adjusting to the future/present isn't going the Farmer's Market route, but instead (or additionally) is totally thrilled with all the modern convenience food developments, because "scientific"/"hygienic"/"modern" food is awesome to him. I mean, I think he is of the generation that initially brought us the stuff like TV dinners and spray can cheese and food technology in general in the post war period, that only then in the backlash got its current bad reputation, because now "natural" is fetishized as the best and healthiest food.

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