bwuh? that domain name is just misleading...

So I was randomly browsing, clicking through links on blogs, as you do, and came across some link to a contest on a site called fanartreview.com which naturally I thought was site for fanart reviews, what with that being the domain name and all. I was curious, because I had never heard of it, so I clicked. Only it turns out it has nothing to do with fanart at all. It seems to be some sort of social site where people can sign up to post, review and sell their art and photography. I've tried to discern why on earth they have "fanart" in their site name, but couldn't figure it out. It seems to be owned by something called "FanStory.com, Inc." which incidentally has nothing to do with fanfic either, but has some sort of writing contests. I don't get it. If it was "artfanreviews" that might have made a little sense, like fans of art reviewing stuff, but this? IDEK.